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The Master of Advanced Studies program in Media and Communication at UBIS gives preference to students with significant working experience, and requires the successful completion of 18 courses, plus a thesis, comprising 540 contact hours over 15 months.

For the Master of Advanced Studies in Media and Communication, one course requires in-class attendance of 3 hours per week plus the appropriate amount of homework and other assignments.

Graduates from the UBIS Master of Advance Studies in Media & Communication will have acquired vision and skill to develop and manage communications media. M&C Masters graduates will be ready to work as developers, managers, consultants and professionals in international organizations, national public administrations, private for-profit companies, as well as civil society non-profit organizations, foundations and associations.

The practical skills and knowledge they gain through their graduate studies comprise the ability to manage multi-dimensional formats of communications that include conceptual activities such as developing awareness-raising campaigns, overseeing projects, or looking after the design, development, dissemination and promotion of auditory and visual media productions an all traditional and electronic formats. These practical skills include:

  • clear and convincing oral communications

  • concise written communications (reports, PR, promotional material, etc.)

  • qualitative and quantitative analysis (performance measurement, criteria design and evaluation)

  • team work output performance

  • management of visual and auditory files and archives

  • public relations for promotional campaigns and marketing

  • communications project development on the basis of specific interests

UBIS MAS graduates will understand the importance of:

  • economic, social, and demographic impacts upon both private and public sector public relations and communications divisions or departments

  • local and international legal, regulatory, and environmental standards that impact on communications and media, such as possibilities and limits of presentation acceptability

  • technological innovations that affect project management and influence communications

  • ethical standards and practices as well as enhancing personal life skills such as balancing stress factors with socio-professional life and time management, continuing personal training, networking, and career development.

In addition, UBIS MAS graduates will be capable of the following:

Employment: Apply for executive positions in international and multilateral corporations, public office, mid-level managerial posts, as well as positions of responsibility in NGOs, and in public administration.

Conceptual work: Develop consultancy or production projects, design financial plans, organize and oversee the work of teams, lay out and present research-based studies, or develop a visibility campaign to attract and retain the attention of target audiences, such as customers, stakeholders, donors or public supporters.

Critical Thinking: Demonstrate acute perception, discernment in professional performance, and an understanding of how to analyze information, prepare reports, document relevant information to address a problem, and evaluate critical issues when making decisions.

Ethical Reasoning: Recognize the values of others while maintaining personal integrity to act ethically and professionally in all endeavours. In addition, UBIS graduates have a strong sense for the importance of sustainability thinking.

Diversity and Cross-Cultural Communication: By virtue of their studies being within an International University and focussed on communications methods and techniques, graduates will have learned to interact within the international environment where inter-personal skills are of prime importance. In this respect, graduates will know how to interact within a wide variety of cultural, political, business and economic contexts.

Classes are held from Monday to Thursday,  18:00 - 21:00

Graduate students will be directly involved in research activities.

 

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